Jay Delsing sporting his TWGT logo’d bag
and custom clubs.
The same week golf fans were watching Angel Cabrera
hold off Tiger Woods and Jim Furyk to win the US Open, TWGT
and veteran PGA Tour professional Jay Delsing came pretty close
to chalking up a win on the Nationwide Tour. After shooting
rounds of 65-68-68 in the first three rounds of the Rochester
Area (Minnesota) Charities Showdown, Jay found a little bit
of bad luck on the final nine to shoot 74 and finish in a tie
for fifth, three shots away from the win.
A 25-year veteran of the PGA and Nationwide Tours, Jay Delsing
opened a relationship with TWGT thanks to Jay’s caddie,
Brendan Vahey, who also doubles as TWGT’s part-time equipment
representative on both tours. A graduate of, and varsity golf
team member for Fort Lewis College in TWGT’s headquarters
city of Durango, Colorado, Brendan began caddying for Jay and
exposing tour players to TWGT in 2006. Over the winter of 2006-7,
TWGT created a custom ground mixed set of 550M-550C forged irons,
a 525GRT driver and #3 and #5 in the 515GRT fairway woods for
Jay.
Jay finally felt things coming together at the 2007 US Open
sectional qualifying in Memphis, where rounds of 70-71 left
him three shy of qualifying. An opening round of 65 in Rochester
propelled him to the first round lead, and back to back rounds
of 68 brought Jay to the joint 54-hole lead.
While TWGT has not actively pursued a tour endorsement relationship
with any playing professionals, Jay’s kind, polite demeanor
impressed TWGT founder Tom Wishon so much that the two struck
a deal for Jay to play TWGT custom fit designs and carry the
TWGT logo on his bag. “Jay truly stood out as a gentleman,”
said Wishon. “It’s not that there aren’t others
on the two tours who are nice guys; getting to know Jay a little
during the past off season really proved that he is someone
we are very proud to be associated with. In concert with Brendan,
who himself is a truly nice guy and completely passionate about
the game, TWGT may not have the most well known player and caddie
combo out there, but we certainly have two men who are a complete
credit to the game. All of us at TWGT are rooting for Jay and
very thankful for the work he and Brendan are doing to allow
fellow players and the fans to get to know us a little better.
With the recent introduction of our latest custom driver design,
the model 919THI, TWGT now has a wide selection of high performance
titanium driver models to allow Clubmakers to custom fit any
golfer with the best driver they have ever played. With such
a selection can come a small problem for Clubmakers… which
TWGT driver is best for which golfer?
Because our custom driver line now includes loft and face angle
options within the 915CFE, 949MC, 0.9OL, 919THI, 730CL and 525GRT
families of drivers, we’d like to take the time to explain
in common sense terms, what golfer type may be best matched
with what TWGT driver design. In helping a golfer find the perfect
driver for their manner of play, TWGT separates the selection
process into the following categories; Shape, Trajectory, Backspin,
Accuracy and Forgiveness.
While often related to performance elements, the shape of a
driver has to be chosen by each golfer primarily on the basis
of what driver shape each golfer likes to see in the address
position. The shape of any clubhead is closely related to golfer
confidence. If the golfer is comfortable and pleased with the
shape of the head when they set up to hit the ball, their chances
of making a more consistent swing are greater. Within the vernacular
of shape, driver heads today can be described as being “Pear
Shaped,” “Round Shaped,” and “Extended
Back Shaped.”
Pear Shape Driver – The 949MC is
a pear shaped driver because it appears to the eye that
the dimension of the head from heel to toe is much greater
than the dimension from face to back. Within the 949MC,
TWGT can offer golfers a larger 460cc and smaller 400cc
version.
Round Shape Driver – TWGT’s
model 915CFE, 525GRT and 730CL are all characterized as
being round shaped driver designs. Within the 915CFE, a
larger 460cc and smaller 420cc version are offered.
Extended Back Shape Driver – With
the original 919CCG drivers which debuted in 2004, TWGT
pioneered the modern development of the driver shape which
appears to the eye to be much longer from face to back than
from heel to toe. The newly released model 919THI driver
is TWGT’s extended back shape design, and is available
in a 460cc volume size.
Trajectory Design
There is no question the number one influence on the height
of the shot is loft. However, within the same loft angle
of driver heads, a higher/average/lower launch angle and
trajectory can be offered by changing the location of the
center of gravity inside the head. The farther back the
CG is from the center of the hosel bore, the effect of increasing
the dynamic loft of the head at impact is increased.
If you keep loft and the point of impact the same, the
more rear located the head’s CG/the softer the shaft
in relation to the golfer’s swing speed and swing
characteristics/the later the golfer releases the wrist
cock angle in the downswing, the higher the launch angle,
backspin, and trajectory of the shot will be. Conversely,
the more forward the CG of the head/stiffer the shaft/earlier
the release, the lower the flight of the ball will be.
Ranked in order of trajectory influence from the head’s
CG design from lowest to highest for any given loft angle,
TWGT’s drivers follow this order:
#1 - 525GRT (lowest)
#2 – 915CFE
#3 – 949MC
#4 – 919THI
#5 – 730CL (highest, because the 730CL is only offered
in a 16* loft)
One last important point – just because a driver
head may be designed as a higher or lower trajectory model,
golfers may achieve a different trajectory by selecting
a different loft to offset the CG’s influence on the
height of the shot. For example, for golfers with a later
release who thus can experience the difference in trajectory
from different front to back CG positions in a driver head,
for the same shaft in both clubs, the height of the shot
with a 919THI 9 degree driver will be close to the same
as that from the 525GRT 11 degree driver.
Backspin
Too many golfers today make the mistake of thinking that
ALL golfers need to launch the ball with the driver with
a low amount of backspin. For the same loft angle on the
head, the slower the clubhead speed, the lower the backspin
will be. Conversely, the higher the golfer’s clubhead
speed, the higher the backspin will be.
Therefore, the slower the golfer’s swing speed, the
more they need backspin to generate the lift under the ball
in flight that is necessary to keep the ball in the air
to fly as far as the slower swinger can achieve. Again conversely,
the higher the golfer’s swing speed, the less spin
is desired so the ball will not “balloon” higher
to lose distance and so the ball will not slow down too
soon from an increase in friction between a high rate of
spin and the air.
Just like the trajectory and launch angle, within the same
loft, differences in backspin at launch are also a product
of the front to back location of the center of gravity in
the clubhead. The farther the CG is back from the hosel
bore, the higher the dynamic loft of the head will be at
impact and the greater the amount of backspin for any given
head loft. And conversely, the closer the CG is to the hosel
bore, the lower the dynamic loft of the head will be at
impact and the backspin will be slightly lower.
Ranked in order of backspin generation from the head’s
CG design from lowest to highest for the same loft angle,
TWGT’s drivers follow this order:
#1 - 525GRT (lowest spin)
#2 – 915CFE
#3 – 949MC
#4 – 919THI
#5 – 730CL (highest, because the 730CL is only offered
in a 16 degree loft)
As a frame of approximate reference, for the same loft,
same shaft, same swing speed, and same angle of attack into
the ball, spin difference between the 525GRT and the 919THI
will on average be 400 rpms.
Accuracy Correction Capability
Based on our design experience, accuracy correction differences
between driver head designs are strictly a product of what
face angles and hosel offset variations are offered in each
driver model/family. While some statements have been written
this year in various golf publications to claim that higher
MOI drivers automatically hit the ball straighter than driver
heads with a lower MOI, TWGT regards this as a marketing
myth.
The MOI about the vertical axis through the head’s
CG, which is what all the 2007 hooplah is about with respect
to higher MOI designs, only affects the twisting of the
head as a result of impact. How far off line the ball takes
off or curves to achieve is a product of the swing path
and face angle of the head at the moment of impact. Swing
path and face angle have nothing to do with the MOI of the
head about the vertical axis through the CG. They are a
product of the golfer’s swing characteristics.
Therefore, Clubmakers interested in probing the accuracy
correction capability of TWGT’s drivers need to focus
on each model’s designed face angles and to keep in
mind that TWGT can hand select any driver head to have a
slightly different face angle from its original face angle
design specification.
Ranked in order of accuracy correction, TWGT’s drivers
follow this order:
For Slicers, ranked from most slice reduction capability
in the face angle specification and hand select options
to least:
#1 – 915CFE Offset
#2 – 730CL
#3 – 915CFE (the conventional hosel to face progression
915 design)
#4 – 919THI
#5 – 525GRT
#6 – 949MC
For “hookers,” ranked from most hook reduction
capability in the face angle specification to least:
#1 – 949MC
#2 – 525GRT
#3 – 919THI
#4 – 915CFE
#5 – 730CL
#6 – 915CFE Offset
Shot Forgiveness
TWGT considers shot forgiveness to be a combination of
the MOI Izz of the head along with the ability of the face
to continue to flex inward when impact occurs off center
– with the majority of this capability in a driver
head coming from the face design than from the MOI Izz.
(MOI Izz is the designation for the Moment of Inertia of
the head about a vertical axis through the head’s
CG)
Therefore, we consider the performance of shot forgiveness
to be chiefly experienced by golfers in two ways, 1) shot
distance for the off center hit compared to shot distance
for the on center hit, 2) solidness of feel, reduction of
head vibration as a result of the off center hit. Good shot
distance from an off center hit will typically come from
a little shorter carry distance combined with roll of the
ball on the ground which often is enhanced by the sidespin
imparted on the ball from the gear effect factor of the
head. However, a more solid feel of impact from an off center
hit does require the face to flex inward a little more,
a factor which can only be accomplished through a very well
designed face.
Ranked in order of off center hit forgiveness from a total
distance and impact feel standpoint, TWGT’s drivers
follow this order from most forgiving at the top:
#1 – 919THI (highest)
#2 – 949MC
#3 – 525GRT
#4 – 915CFE
#5 – 730CL (lowest, because the 730CL is only offered
in a 16 degree loft and is 400cc in size)
Put it All Together
Obviously, Clubmakers would love to fit every golfer into
the driver that offers the golfer everything they want together
in one driver head model. What is more important is for
Clubmakers to determine what driver head selection features
are most needed by the golfer to result in the best overall
improvement.
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While the model is approved by the USGA to be conforming for
play, TWGT’s new 525F/D fairway driver (aka “thriver”)
did not pass muster on one of its final production inspections
so the entire first production run was rejected by TWGT designer
Tom Wishon. Revisions to the tooling have been completed and
barring any other unforeseen complications, the 525F/D will
be available for shipping to fill requests starting on August
10.
“I hate to disappoint Clubmakers and delay the introduction
of the 525F/D,” said TWGT designer Tom Wishon. “But
I just won’t bring out a model unless I am satisfied everything
is as it should be for all facets of the design from spec accuracy
to performance to durability. All of our development testing
proved that the 525F/D is going to truly impress golfers who
need an alternative club for tight, demanding tee shots, and
I won’t release any model unless it can do what we have
intended in the design from concept to custom fitting.”
.
The Latest Concepts
in Driver Fitting for TOTAL DISTANCE
More
loft for slower swing speed golfers and less loft for higher
swing speed players can result in greater carry distance when
factored against the golfer’s angle of attack, but will
this result in the greatest total distance for the golfer?
The answer to that largely depends on the condition of the
fairways where each golfer plays, and how conducive they are
to enhance the roll of the ball after landing.
I personally do not think that I could have a better example
of this than what I observed during a friendly and fun round
of golf on Father’s Day with my wife Mary-Ellen and
my son Kyle. As a nice activity, Mary-Ellen set up a round
of golf at a different course in the Durango area than where
we regularly play. Now don’t get any impressions out
there that I get to play “regularly.” There is
an old adage in the golf industry that says, “if you
work in golf, you don’t play much golf!”
Our home course, Dalton Ranch GC, is groomed (in part by
my son who works full time on the ground crew when not in
college) with fairways that are mowed very short with ground
underneath that can be quite firm. Despite the fact my level
to +2º upward angle of attack and 98mph average driver
swing speed translates on paper to require an 11.5º driver
to achieve maximum carry, I play with a 9.5º driver at
Dalton Ranch. The reason is because Kyle’s fairways
will allow a drive to roll as much as 50 yards when the angle
of descent of the ball to the ground is under 30 degrees.
When I put my old, tired swing on TrackMan™, the longest
carry distance I can possibly generate on a windless day with
an 11-11.5º loft driver is 260-265 yds. For that shot,
the angle of descent into the ground is in the area of 40-42
degrees. With a 9.5º loft driver I cannot carry the ball
farther than 245-250 yds, but the angle of descent of the
ball coming back to earth is in the area of 28-32 degrees.
As a result, there are level holes at Dalton Ranch where I
can get up to a 310 yd total distance when I really crack
one perfectly. (Remember, where we live and do business in
Durango, Colorado is at an elevation of 6,500 feet! I fear
if I ever have to play at sea level again, I will be seriously
depressed!)
The course we played on Father’s Day has been recently
re-designed, with a ton of money pumped into the course to
significantly upgrade the design and its condition. I had
only played this course one time before, so I didn’t
remember anything about the condition of the fairways. On
Father’s Day Sunday at this course, the first time I
hauled out my 525-9.5º driver, I made decent contact
only to watch the ball roll some 5 yds after its 30 degree
angle of descent made contact with the fairway!
When we walked down the fairway, it was obvious that while
perfectly manicured with not one blade of grass out of place,
we were walking on lush, moist grass that while mowed nicely,
were not even close to being mowed as short as Kyle mows the
fairways at Dalton Ranch. Fortunately at the age of 56 with
30-some years in this business, I knew precisely what I needed
to do. And equally fortunate, I just happened to have another
driver in the bag from all the hit testing I “have”
to do. So from hole #2 onward, I pulled out my 11º model
919THI driver and smiled profusely at my 22-yr old son with
his 110mph swing speed as I blew it by his 919THI and its
hand selected loft of 8.5º more than once!
There are indeed advantages to being a little older and wiser.
There should also be a moral to this story for all Clubmakers
to ponder and digest. Always ask your golfers how conducive
the fairways are where they play to the roll of the ball on
the ground, and adjust driver lofts accordingly. In general,
if the golfer plays on fairways which are VERY receptive to
the roll of the ball after landing, drop the driver loft down
2º from what shows up as being optimal for maximum carry
distance. Slightly receptive to roll, drop it down 1º
degree from optimal for carry. Moist, lush and not much roll
at all, keep the loft at the maximum carry distance for the
golfer’s swing speed and angle of attack.
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.
Colorado Avid Golfer
Magazine Latest to Highlight TWGT
Colorado’s top golf publication recently included a
feature article on TWGT’s Tom Wishon that we wanted
to pass along for Clubmakers to use to show their prospective
customers that TWGT is being noticed and talked about in the
golf industry.
TWGT knows that one of your most difficult tasks is to convince
golfers that what you custom fit and build should be respected
as much as the standard made clubs offered by the big clubmaking
companies. Being able to show your golfers that TWGT is making
news and being recognized in print publications is a very
important way for Clubmakers to gain credibility for the association
you have with TWGT as your custom clubmaking supplier, and
for the custom clubmaking work you do.
Please take the time to visit this link.
(http://www.coloradoavidgolfer.com) Here you can read and
print a copy of this article to use in the marketing of your
custom fitting business. The power of print marketing is very
strong when it comes to influencing golfers’ opinions.
With more and more being written and talked about TWGT each
year, we may not have the frequency of being seen as much
as the makers of the standard made clubs, but by showing your
golfers print publication articles like this, you will be
able to overcome some golfers’ lack of confidence in
the quality of what you fit and build to help them play their
best.
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.
TWGT Update - 12 Myths
That Could Wreck Your Golf Game
Earlier this month, TWGT sent an email to each of the clubmakers
who have collectively bought 62,000 copies of the 12 Myths
booklet, asking for their feedback and comments about the
results they have had when giving the booklets to golfers
as a means to promote custom fitting.
From our analysis of the emails, we believe we are looking
at a classic “good news/bad news” situation.
The “good news” is that more than half of the
Clubmakers who responded said giving away 12 Myths has definitely
been the main reason their business in fitting and clubmaking
has grown.
The “bad news” is that a little less than half
of the Clubmakers responding reported no real increase in
their fitting business as a result of having handed out copies
of 12 Myths to golfers. Granted, many of these have given
away fewer than 10 copies in total.
In a nutshell, our analysis of the feedback from Clubmakers
has shown us that the Search and 12 Myths books do definitely
capture the interest of a good number of golfers who have
been given a copy. While in many cases simply reading the
book results in an immediate fitting, there are a lot of golfers
who read the book and are not ready to “pull the trigger.”
Who
better to help Clubmakers learn how to “talk the talk”
and convince golfers to be custom fit than TWGT’s own
National Accounts Manager, Matt Mohi. In Matt’s own
words…
While I might be biased, I think that what TWGT is doing
for clubmakers is something that was sorely missing from this
part of the industry. It is very gratifying to know that we
are meeting the expectations of the best clubmakers in the
world and beginning to make an impact in the way golfers think
about golf equipment and being properly fit.
But let’s be totally honest here. For years golfers
have thought of most of you as the people who build clones
and knock offs of the big name brand models. We know clubmakers
in the field face the challenge of differentiating what they
provide to golfers.
In light of the existing golf market forces, we– meaning
you clubmakers and TWGT– need to deliver the message
in a different way that compels golfers to get over the skepticism
they have about buying a club from a company that isn’t
spending millions of dollars on marketing to make its name
a household word.
In the mock dialogue below, I hope that there are some nuggets
that can be used in talking about TWGT to help your customers
gain the confidence that will allow them to “pull the
trigger” to purchase a custom fit set from you.
Superior fitting with top notch performance designs will
always win out. It isn’t one or the other, but both
in combination-kind of like the head/shaft debate. That is
precisely why TWGT looks at its relationship with custom Clubmakers
as a true partnership.
Clubmakers, please realize that in any business, offering
the customer something DIFFERENT that is perceived as something
BETTER and of VALUE is the key to ultimate success. However,
please do not forget that the main product you are selling
is the custom fitting experience. Most golfers never realize
that golf clubs need to be custom fit so every golfer has
the chance of playing to the best of their ability. Most golfers
never think that all the golf clubs they see on the racks
in a pro shop or retail golf store are made to a pre-determined
standard or average set of specifications. Most golfers think
when they buy a big brand name set and they don’t play
any better, it is their fault, not the clubs.
If you do not first educate the golfer about the DIFFERENCE
and VALUE of real custom fitting, you have little to no chance
of convincing them that what you will offer is BETTER. Hundreds
of millions of dollars in big golf company marketing cannot
be erased unless you first educate the golfer about the real
benefits of true custom fitting. The 12 Myths and Search books
can and will open the door for you with many golfers. But
it is up to YOU to turn the interest generated by our books
into a real sale.
If you ever are faced with the “doubting golfer”
in your shop, we think you may gain some benefit from reading,
digesting and using some of the information contained in this
sample dialog between a clubmaker and a golfer.
Customer: “After reading the 12 Myths booklet, I’m
interested in what I might gain from being custom fit, but
I have no idea what I need.”
Clubmaker: “Well the company that I really like to
work with is Tom Wishon Golf. They are the leaders when it
comes to original designs and providing the most advanced
fitting information and techniques.”
Customer: “How do their designs compare to (insert
name of any large assembled club company here)?
Clubmaker: Wishon Golf’s designs are truly remarkable.
When combined with my custom fitting skills and experience,
you’ll get a set that will outperform any of the models
you could buy in standard form, off the rack from a golf store.
(Side note: One thing that successful Clubmakers have in common
is their unfailing belief that a custom fit set they build
for any golfer WILL outperform any standard made set bought
off the rack. Face it – for the majority of golfers,
even if all you did was fit them with a shorter, more lofted
driver with a face angle that offsets their slice, you’ll
be a hero. Fit them with a much more “user-friendly
set makeup” and you’ll begin to approach “deity
status”. Clubmakers who are serious about growing their
business MUST project a friendly attitude of supreme confidence
to every golfer.)
Clubmaker: Wishon Golf is a very unique company. Their founder,
Tom Wishon, has been a designer in the golf industry since
1985. He personally has designed more golf club models than
anyone on the planet. He’s is even considered by the
big brand name companies as extremely knowledgeable and a
true innovator. His knowledge of materials, production techniques,
and golf club performance is very deep and every equipment
writer in the golf business knows it. In fact, if you wanted
to call any golf magazine and ask their equipment writer what
they think of Tom Wishon, I think you would realize how good
your custom fit set is going to be.
Customer: If he’s so good, why haven’t the big
golf club companies hired him to design for them?
Clubmaker: Tom Wishon is a little different person than most.
He’s been offered the big money to design for some of
the big companies and he’s turned them down because
he wants to devote his career to custom fitting. You see,
it’s not that apparent to most golfers, but the big
brand name companies can only achieve their sales forecasts
by offering standard made clubs, with very, very few custom
options for golfers. Tom knows from his years of experience
that no two golfers are exactly alike in their size, strength,
athletic ability and swing characteristics, so how could all
the golfers ever hope to play their best using clubs made
to the same length, loft, lie and any of the other 20 or so
clubfitting specifications in golf clubs.
Customer: “So how do I know which design is best for
me?”
Clubmaker: “Because Wishon Golf is a true CUSTOM clubmaking
design company, they provide a wide variety of designs for
different golfer skill levels and different shot performance
desires. Their designs cover the full spectrum from forged
blades (it’s always nice to have a head on hand to immediately
show the customer) to full game improvement designs that are
extremely well engineered. When you combine a good head, shaft
and grip model with a good custom fitting analysis to match
everything to how YOU play – well you can’t find
a better set anywhere.”
Customer: “Well, how do I know that these Wishon designs
are as good as ________?”
Clubmaker: “Performance on the golf course is all that
matters at the end of the day. I’ve custom fit and built
many sets and received so much positive feedback about how
much better these custom fit Wishon Golf designs perform that
I have full confidence. After all, it’s my reputation
on the line as well and I can only compete with the big golf
stores if I do a better job for each golfer. If you wish,
I would be happy to give you the names of anyone I have fit
so you can contact them and hear what they have to say.”
“All golf clubs start out as separate pieces - a head,
a shaft and a grip. With Wishon Golf’s vast design and
engineering experience, the quality and performance of their
designs are first rate. With my fitting knowledge, I will
be able to recommend the right lengths, lofts, lie angles,
face angles and all of the 20 different things that can be
customized to really match to your swing and how you play.
That combination will result in the best set of clubs you’ve
played with.
Customer: “I know the big companies spend millions
of dollars on R&D so they have to be better right?”
Clubmaker: “Don’t get me wrong. The big companies
do make good heads, shafts and grips. But when they are built
to average, standard specifications, the clubs fall short
of being the best they could and should be for all the different
kinds of golfers there are. That is what real custom fitting
will do. Full custom fitting like I offer is something the
big companies simply cannot offer. When companies have to
sell millions of clubs every year to keep their stockholders
happy, you can’t make them all different from each other,
which is what real custom fitting requires. Wishon Golf does
extensive product development and testing and has all the
tools to properly measure the performance of their designs.
They have the same ball flight analysis system being used
by all the big golf companies, so they know exactly what the
designs will do.”
Customer: “Well, if they are so good, then why don’t
I hear about them being played on the PGA Tour?”
Clubmaker: “That’s a fair question. The reason
is money. No PGA Tour player plays or endorses anyone’s
clubs for free. Even the pro who ranks 125th on the money
list commands around $75,000 a year to play and endorse a
company’s clubs. The top 30 money winners on the tour
get $400,000 up to several million a year. Wishon Golf only
sells its clubs through Clubmakers like me, because they only
want their clubs to be fully and properly custom fit for golfers.
To make the money required to pay pros to play and endorse
your clubs, you have to sell your clubs through every pro
shop and golf store. And the pro shops and retail stores simply
cannot sell enough clubs to make their required sales unless
they sell them in standard form, to be simply picked off the
rack. By pursuing a STRICTLY CUSTOM FIT approach for its clubs,
Wishon Golf knows they cannot compete with the dollars the
big companies have to pay the pros to play their drivers and
irons. The competition for space in a player’s bag is
so competitive and expensive that Wishon Golf doesn’t
want to compete on that level.
However, as a testament to Tom’s capabilities as a
designer, he’s designed clubs for Scott Verplank, Payne
Stewart, Ben Crenshaw and Bruce Lietzke. Currently, Jay Delsing,
who plays between the PGA and Nationwide Tours, is playing
their clubs because he wanted to.
You may have seen that the big companies have tour vans that
go to every tour event to provide their contract pros with
on site and on demand service. Guess what? You’ve got
that right here with me. If something ever needs to be changed
on your clubs, or your loft and lies need to be checked, I’m
right here for you - I offer the same one on one, custom service
to you that the tour players get when they visit one of the
big golf companies or need something done when they’re
at a tournament.”
“I’m not here just to sell you a set of golf
clubs. I got into custom clubmaking because I love the game
of golf and I’m really interested in equipment. Think
of me to your clubs as a teaching pro can be to your swing
– so whether it is choosing the right design for your
game, the specifications of your custom fit set for your size,
strength and ability, or choosing a wedge that compliments
your course conditions-that’s what my job is-to make
this game a little bit easier to play and more enjoyable for
you. If you decide to buy a custom fit set from me, it is
not a one time involvement-this is relationship and I want
you to think of me as your equipment advisor. I will be here
to help tweak, adjust, fine tune or tell you about the next
latest and greatest golf club technology anytime you want.”
“Let me show you a little about how I will custom fit
you and what the process involves.”
(End note to Clubmakers: Contained within this sample dialog
are many ways for you to keep the conversation between you
and the doubting golfer focused on the custom fitting difference
you have over other sellers of golf clubs in your area. Learn
these points well enough to use them with your golfers and
the combination of 12 Myths + TWGT design quality + your fitting
skills can convince many golfers that what you offer is the
best for their game.)
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