May eTECHreport - Welcome!
Common Sense Fitting Garnering Kudos from Clubmakers
TWGT On the Nationwide Tour
The Fitting Importance of Angle of Attack
TWGT Design Profile – 785HF Hybrid Irons
TWGT Garners Full Page Article in Golfweek
Do You "Get It" ?
A History of Club Design Technology and
its Effect on the Game
Network of Golf has announced The Search for the Perfect
Golf Club is the winner of their 2005-2006
Book of the Year.
Common Sense Fitting Garnering Kudos from Clubmakers
The first copies of Tom Wishon’s highly anticipated new book on fitting began shipping on April 27 and within a week, the positive comments on the content of the book began to roll in.
"Just got my copy of ‘Common Sense Clubfitting’.
Having read ‘The Modern Guide to Shaft Fitting’ and ‘Practical Clubfitting’, I was expecting something special, but I was wrong; it’s even better than that.
It’s certainly worth many, many times more than the regular TWGT catalogue price. I’ll hazard a guess that it, too, will become a much sought-after classic." Richard Kempton
"My copy of Common Sense Clubfitting showed up today. Was it worth the wait? If the rest of it is anything like the first chapter - absolutely!! I’ve found myself laughing out loud on several occasions so far - an aspect that is extremely welcomed whenever reading anything technical.
Not surprisingly, it looks like you’ve knocked it out of the park, Tom. Great job.
PS - Thanks for the autograph!" Jake, Teton Custom Golf, Premium Custom Built Clubs
If you’re interested in learning more about custom fitting to increase the success of your fitting sessions with golfers, Common Sense Clubfitting: The Wishon Method is a must to add to your study materials. The book is written in a very understandable manner and goes into a depth of detail in its common sense explanation of all possible aspects of custom fitting.
Of particular interest to clubmakers who are looking for more confidence in performing a fitting session will be Chapter 2. In this chapter Tom guides clubmakers through an actual fitting session with every aspect written in spoken dialog form. You can read the exact conversation with an example golfer as Tom conducts a full set fitting from start to finish. Another high point of the book is the very in depth explanation of all aspects of wedge and putter fitting, areas in fitting ignored by many clubmakers today. In addition, the discussion of how to identify the movements in the golf swing that indicate specific fitting decisions is information never seen before in this much detail and clarity of understanding.
Order your copy today and you’ll learn why TWGT is without question, the leading name in clubfitting research and information. And you’ll be a better clubfitter in the process as well! #130-FITTING
TWGT On the Nationwide Tour
In an effort to "test the waters", obtain feedback on our designs and expose some of the best "up and coming" players in the country to the performance of TWGT design engineering, TWGT has recently hired and trained a representative who will work for TWGT over the majority of the 2006 season on the Nationwide Tour. Especially interesting is the dual role that TWGT’s tour rep will be playing in his work.
Brendan Vahey, a former varsity golf team member and recent graduate of Ft. Lewis College in TWGT’s headquarters city of Durango, Colorado, began a career caddying full time on the Nationwide Tour this year, alternating his caddying duties between veteran tour players Trevor Dodds and Jay Delsing. On Monday, Tuesday and Wednesday of each event week, when he’s not toting the bag for Jay or Trevor’s practice or pro-am rounds, you’ll see Brendan working the practice areas, introducing the future PGA Tour players to some of Tom Wishon’s tour player caliber designs.
We’ll let Tom tell you in his own words how TWGT’s appearance on the Nationwide Tour came about.
"To be honest with you, I hadn’t planned or budgeted to hire a rep to work on any of the tours this year," Tom said. I had known Brendan for a couple of years when he was a member of the local college golf team. When I found out he had a real desire to become a professional tour caddy and had hooked up with Jay and Trevor, I had the thought that Brendan could use a few more "guaranteed income" in his first year on tour, and we could possibly see what some of the up and coming tour players think of our designs. I really feel Brendan has what it takes to be able to represent us on tour. He is extremely passionate about the game, is very professional and polite, and for a young man he has a very strong sense of self-confidence which is an absolute requirement of someone who intends to work in the incredibly competitive arena of tour player endorsement and use of golf equipment."
Brendan first underwent extensive one on one training with Tom in early April so that he could "talk the talk" with the Nationwide Tour pros. Then TWGT was able to arrange the proper credentials to enable Brendan to gain access to the practice areas and talk to the pros about TWGT designs. The models being presented to the Nationwide Tour pros in 2006 are the 515GRT fairway woods, the 785 long iron hybrids, and the CLF-1 and 2 putters. As an additional way to "impress" the Nationwide players with TWGT’s design ability, Brenden will also have a couple of the remaining sets of the 550C Limited Edition irons to show and let the players hit.
While Brendan is still learning the ropes in his dual role, he has broken the ice and has three players who have started to use a 515 fairway wood and 785 hybrid in competition. Clubmakers and golfers need to realize that the world of professional tour equipment representation is an extremely competitive environment that is very much fueled by endorsement contract dollars and perpetuated by very aggressive personalities among the major companies’ full time tour reps. TWGT’s goal is not to sign any players to endorsement contracts at this stage in our company’s life – we’re still a very small company with limited marketing resources and thus unable to pay players to use our designs. Our goal is to get a club here or there in play, obtain feedback from some of the better ball strikers in the game about the performance of our models and begin to make some of the up and coming tour players aware of who TWGT is and how good we are at what we do.
We wish Brendan all the success in the world in his desire to make a full time living on the tour and we will be updating you with reports on his and our progress on the Nationwide Tour. If you live in or near a city that hosts a 2006 Nationwide Tour event, look for Brendan wearing a TWGT shirt and hat and say hello!
The Fitting Importance of Angle of Attack
Over the past several years, a lot more clubmakers and golfers too are becoming aware of the need for driver loft to be matched to the golfer’s swing speed to be able to maximize driving distance. But choosing the best driver loft for maximum distance is not simply a matter of "more loft for slower swing speeds." Determining the correct loft to maximize distance for all golfers requires that you factor in the golfer’s swing angle of attack with their swing speed to come up with the best driver fit.
The Angle of Attack is angle at which the clubhead is traveling with respect to the ground when impact occurs. In general terms the driver head can meet the ball traveling on an upward, level or downward angle of attack. The more upward the golfer’s angle of attack, the lower the loft would need to be to combine with the golfer’s swing speed to achieve maximum distance. Conversely, the more downward the golfer’s angle of attack into the ball, the higher the driver loft has to be when combined with their swing speed to optimize distance.
How do you know the angle of attack for any golfer? You can’t unless you have some means to first be able to measure the golfer’s launch angle and compare that to the loft of the clubhead. Does that mean you need to invest money in an electronic launch monitor to determine the angle of attack? While a launch monitor is definitely a worthwhile piece of equipment for all serious clubmakers to own and use, launch angle can be accurately measured with a hitting net and TWGT’s Launch Angle Mat for a whole lot less cash.
In fitting the right driver loft for golfers, you can get the information you need to determine the golfer’s angle of attack accurately enough to ensure a good fit by simply subtracting the loft of the driver used in the launch angle test from the launch angle reading to obtain the combination of the angle of attack and the shaft’s contribution to the launch angle. Thus if the loft of the driver used in the test is 11° and the average launch angle with the club is 14°, you can safely consider the combination of the angle of attack and the shaft’s contribution to the launch angle to be 3 degrees Upward. If the loft of the driver used in the test were to be 13° and the average launch angle is 12°, the combined angle of attack and shaft bending contribution will be 1 degree Downward.
Remember, you need to know the loft of the driver at the point of impact for the launch angle test because of the effect vertical roll radius on the face has on the loft at any point up and down the face where impact may occur. If you know the driver used in the launch angle test is 11° and the face has a normal roll radius of 10-12", you can safely know if the impact is 1/2" above the center of the face, the loft at the point of impact will be 12°. So remember, for close enough accuracy in your driver loft fitting, you can subtract the loft of the head at the point of impact from the launch angle to get the angle of attack information you need.
Now, what do you do with that to end up finding the best driver loft that will maximize distance for any golfer? Seriously clubmakers, you really should have and use TWGT’s Trajectory and Ball Flight modeling software. For an amazingly powerful and informative piece of shot prediction software such as this to only cost $89.50 is literally a steal, considering all it can do for your fitting. With the TWGT Launch Angle Mat, Trajectory and Ball Flight software and a driver of known loft, clubmakers can very accurately fit any golfer for THE loft angle which will result in the most distance.
How? Meaning, how do you actually do that when you do have these elements of accurate driver loft fitting? Pages 90-94 in the new Common Sense Clubfitting book describes the process in complete step by step procedure. See! One more compelling reason to add TWGT’s new fitting book to your library!
TWGT Design Profile – 785HF Hybrid Irons
The letters ‘HF’ in the model name stand for Hot Face, which is precisely the primary design difference between the new 785’s and the 321Li hybrid ironheads. One of the design elements that allowed us to be the first company to develop the 515GRT fairway woods with a COR of 0.830 is the special high strength Carpenter Steel alloy forged to make the 515 faces. We chose the same alloy for use in the face of the 785HF hybrids to be able to do the same thing for the 785 designs – to increase the COR of each head to deliver a higher ball speed for any swing speed and increase the distance of the shot.
While the 785’s can certainly stand as a high performance long iron replacement, another unique feature of the 785HF hybrid irons is their optional full iron set design. We’ve designed the 785’s to include all irons through the short irons and PW for golfers who are looking for more distance and a higher ball flight in all of their irons. As a full iron set design, the 785’s are especially good for golfers who sweep through the ball as well as any golfer who hits down and through the ball and take a normal size divot from the turf. They are not a good fit for golfers with a severe downward angle of attack who tear up massive divots with any iron they hit.
Another key performance element in the design of the 785 hybrid irons comes from the shaft design. The #2, 3, 4, 5 and 6 irons are each designed to accept any of TWGT’s 0.335” tip diameter iron shaft designs – GI-335 Light Weight, GI-335 Tour Weight, Series 5 Steel 335 – for a very solid feel and a high flying trajectory. The #7, 8, 9, and PW heads are designed to accept any 0.370” iron shaft because the lofts of the short hybrids take care of all trajectory needs.
For matching with the GI-335 Light Weight graphite shafts in the 785HF #2-6 irons, we recommend the ZT Series 0.370” tip graphite iron shafts for the #7-PW irons. For matching with the GI-335 Tour Weight graphite shafts in the 785HF longer irons, we recommend the Series 5 Steel iron shafts or the InterFlexx Mid/Low graphite iron shafts. And of course if the Series 5 steel 335 shafts are used in the 785 longer irons, the Series 5 steel iron shafts with their 0.370” tip will be the perfect match in the 785 short irons.
In the past two weeks since TWGT’s Nationwide Tour rep has been at work, the 785HF #2 and 3 irons have drawn very positive reviews from the tour players who have hit them and at present, two players on the Nationwide Tour are using them in competition.
TWGT Garners Full Page Article in Golfweek Magazine
Golfweek magazine senior editor Jim Achenbach has called Tom Wishon “the smartest man in golf equipment,” and “the Sherlock Holmes of golf equipment” in previous writings. In the April 29 issue of Golfweek, Achenbach devoted the full page of his weekly ‘For Your Game’ section to Tom Wishon in a story titled, “Spreading the Length/Loft Gospel.”
While the theme of “shorter length and more loft for most golfers’ drivers” is well known to experienced clubmakers, in the article, Achenbach chose to focus on this very important aspect of driver fitting that continues to be unknown to millions of golfers.
We recommend that all clubmakers who wish to have more visible publicity close at hand to verify the experience and image of Wishon Golf to their customers take the time to print a copy of the Golfweek article.
Click here for a printable copy of Achenbach’s article on Tom Wishon is below.
Do You “Get It” ?
A couple of times a day, our national accounts manager Matt Mohi will stroll into my workshop office to either keep me updated on matters of the business, fill me in on some feedback from his conversations with custom clubmakers or just plain debate and discuss technical points in fitting or golf club performance. When Matt stops in and tells me that he has opened up a new clubmaker account, I have this little phrase I sometimes ask Matt when we talk about the new account that is telling me about.
“Does he ‘get it’”?
To me, a clubmaker who “gets it” is a person who fully understands that what they are selling or offering to their golfers is the superiority of a real custom fitting process over simply selling a club or clubs. The beauty of what others call “the component industry”, but what I prefer to term as “the custom clubmaking industry” is that any golfer can be truly fit into clubheads, shafts, grips and assembly specifications which deliver the best set of clubs with which he has ever played.
Unfortunately, 20+ years of many companies in our side of the business selling knock-offs, clones, or otherwise poorly made components has given our side of the golf equipment industry a black eye to a lot of consumer golfers. Many golfers simply look at clubs which are made from components as cheap clubs which cannot possibly be as good as the brand name clubs sold off the rack in pro shops, off course retail stores or over the internet.
Let me tell you one of the most fascinating things I have observed since the book, The Search for the Perfect Swing, was released. Before the Search book came out to spread the gospel of quality custom fitting, it was always the other way around. Clubmakers would have to sometimes talk until they were blue in the face to convince a golfer that what they were going to build would be as good as the brand name clubs.
The reason for this turnaround in credibility in golfers sent by the Search book to be fit is plain and simple; the facts of how fitting is better than buying standard made clubs off the rack are so compelling to the average golfer that they don’t question the components being used in the fitting. Search makes golfers “get it” so their quest is all about the fit.
When a golfer reads Search and proceeds to find the clubmaker in his area to book a fitting, the golfer never questions whether the components being used to build their custom fit set are as good as the brand names.
So here’s a little cheap advice (and I always say ‘cheap’ when I offer advice because the supply is greater than the demand!). If you want to increase your business in clubmaking, talk only about the fitting process and how that will always be better for the golfer than simply picking clubs that are made to some national standard and sold in a “one size fits all” manner by all of the retail golf outlets. If the golfer happens to question the quality of the components, sure, fire out the facts you know that support their quality, but as quickly as possible, shift the conversation back to what you offer that no retail golf store, pro shop or internet golf site can beat you at – your ability to custom fit every golfer with clubs that will accent the individual differences in each golfer.
And of course, there is no better way for you to ensure that your golfers “get it” than to hand them a copy of the Search book, or give them a copy of the 12 Myths That Can Wreck Your Golf Game booklet.
A History of Club Design Technology and its Effect on the Game
As so many of you know, I am very frustrated with the rule making philosophy of the USGA concerning golf clubs over the past ten years. Don’t get me wrong. The USGA is a fantastic organization that does a huge amount for the game and I applaud their efforts in all of the many areas in which they contribute to golf. But the past ten years of equipment rule making edicts have been utterly frustrating to me as a serious golfer and serious golf equipment designer because the organization is not operating with any sense of consistency, and most definitely seems to be making their judgments on the basis of hearsay, emotion and misinformation rather using science and the clear lessons of the past.
When questioned in various articles about their motivation to establish limits on COR, head size, club length and most recently on the moment of inertia of driver heads, the USGA always defends their rule making actions with the statement, “we must make sure technology does not replace skill in the game.”
Something hit me last month after a fellow passionate golfer posed the question, “haven’t there been a lot of technical advances in equipment over the years which replaced golfer skill with technology which were allowed, and which proved to be no harm to the game?” Being an avid reader and sponge for the history of this great game, that question switched on a light bulb of clarity and reason in my head. Once I started to think back on the evolution of golf equipment over the past 100+ years, I could list several equipment breakthroughs which not only were more significant in their effect on shot performance than COR, head size, club length and head MOI, but which were allowed to exist and resulted in more enjoyment for golfers with no harm whatsoever to the game.
1. Dimples on Golf Balls
2. Wound Center Golf Balls
3. When Steel Replaced Hickory
4. Perimeter Weighting Offers More Distance on Mis Hits
5. The Instant Swing Speed Increase from Graphite Shafts
6. What Happens Next?
All eTECHreport (ISSN 1551-1103)
articles written by Tom Wishon unless otherwise noted. Please
refrain from unauthorized reproduction of text, photos, and/or