______________________________________________________________________________
.
The Search for the
Perfect Driver? It’s Just Around the Corner
Because the book, The Search for the Perfect Golf
Club, has become a best seller and garnered Book
of the Year honors from the International Network of Golf, Tom
Wishon has been asked to write two follow up books to create
a series of Search titles.
The first of the follow-up books, The Search for
the Perfect Driver, will debut in all major bookstores
and on all major internet bookselling sites in October. The
new Search Driver book will ensure that more golfers are able
to read the same message delivered in the first Search book
which is driving golfers to book fitting sessions with clubmakers.
Actually, the chance to get the message across to golfers that
“custom fitting is superior to buying standard made clubs off
the rack” is much better than before because both Search books
will be side by side on all the major bookstore shelves!
The Search for the Perfect Driver
is devoted to the one club all golfers seem to place the most
emphasis on being able to hit well. . . but which few can. As
the promotional material for Search Driver states, “If you’ve
ever stood on the tee with the driver in your hands wishing
you were invisible, this book is for you!”
At 150 pages, Search Driver is about half the length of the
first Search book. While part of this is because the book speaks
only to the fitting needs of the driver, the shorter length
of the new Search Driver book was planned to appeal to the ‘shorter
attention span’ of people in today’s fast paced world of the
internet. Thus golfers who may have been “attention challenged”
by the length of the first Search book will be more attracted
to pick up and read a copy of Search Driver.
Another feature of Search Driver that should attract more golfing
readers is the fact the book is written in dialogue. It puts
you right there with an average golfer and his club pro in a
fitting shop with a skilled clubmaker who answers questions
about how each player's driver should be fit and built. This
allows Search Driver to be able to appeal to average and very
skilled golfers alike in getting the points across that are
critical for accurate driver fitting. As with the first Search
book, Search Driver is also written in a ‘breezy’ and oft humorous
prose which is intended to better capture the attention of golfers.
Best of all is the fact that because of the success of the
first Search book, all of the major booksellers are now committed
to a far more visible promotion campaign for Search Driver.
An introduction in October means that Search Driver will be
a major part of each bookstore’s Christmas holiday promotions,
and will occupy an up-front position on the bookstores’ coveted
front table displays.
Remember – both Search books, along with the 12
Myths That Could Wreck Your Golf Game booklets,
are all about educating golfers that what YOU offer is what
THEY NEED. TWGT is completely committed to promoting custom
fitting to golfers through YOU. No other supplier you deal with
is working this hard for your business and starting to generate
demand for your services. But custom clubmaking needs your help
to keep building the momentum we’ve started.
Even if you’re not actively into promoting your clubmaking
business, we ask you to do your part for all of clubmaking and
fitting – if you have not been using The Search
for the Perfect Golf Club or the 12
Myths booklets to promote custom fitting to golfers
and to see how it does erase the power of the OEMs multi-million
dollar marketing programs, TWGT asks you to do it for the good
of the whole custom clubmaking industry.
And when October comes, you’ll have three such vehicles to
get the message across!
to top
______________________________________________________________________________
.
How DOES a Variable
Thickness Face Work?
Currently, TWGT offers two driver models and one iron design
with a variable thickness face design as a performance enhancement
for off-center hits. The 949MC drivers, the 915CFE drivers and
the 770CFE irons are all manufactured with their own specific
versions of a variable face thickness design and do demonstrate
an amazing performance when impact happens off center. 
To bring you up to speed and enable you to “talk the talk”
with the golfers who visit your shop, TWGT would like to explain
how a variable thickness face works and offer some insights
into how we approach the task of using a variable thickness
face design to squeeze more distance from golfers’ less than
perfect swings.
First of all, a little history on high performance face design
is in order to set the background. While titanium drivers came
on the market in 1993-94, it was not until 1996-7 that head
designers became aware of how titanium’s strength to elasticity
property could be utilized to increase the COR (coefficient
of restitution) of the face, and from that, increase the ratio
of the golfer’s swing speed to ball velocity.
Ever heard of the term “smash factor?” Right. That’s the ratio
of the swing speed to ball speed. Here’s a little information
about what the smash factor limits are for any level of COR
of the face:
- 0.800 COR = 1.47 smash factor
- 0.830 COR = 1.49 smash factor
- 0.860 COR = 1.52 smash factor
- 0.890 COR = 1.54 smash factor
And by the way, smash factor will not change with swing speed.
So whether the golfer has a 60mph or 120+mph swing speed, for
these COR levels, this is the limit for the smash factor for
all swing speeds. The distance increase per each COR level is
a different matter. Most definitely the higher the golfer’s
swing speed, the more carry distance increase will be realized
for each increment of COR increase in the face of a driver.
Once designers realized that the early titanium drivers were
well short of reaching their potential for increasing the smash
factor for all golfers, the quest began to determine how to
design the face to do that. In this area, TWGT has a lot of
experience, having begun its ongoing R&D on face design in 1997.
However, when the USGA stepped in and set the COR limit at 0.830
in 1998, face design shifted its emphasis from ever-increasing
the COR and smash factor to ever-increasing the performance
of a 0.830 face for off-center impacts.
In the era of persimmon and laminated maple woodheads, research
then showed that a 1” off-center impact would result in at least
a 7% loss in carry distance compared to an on-center hit. At
a carry distance of 200 yards, that meant 14 yards of carry
distance lost for hitting the ball an inch off the center of
the face. From where this loss comes is a dramatic lowering
of the ball velocity due to, 1) no face flexing from a solid
body, wooden wood, 2) dramatic head vibrations and energy loss
from a much lower MOI of the wooden woods due to their small
size.
When stainless metal woods first hit the game in the early
1980s, the carry distance loss from a 1” off-center hit dropped
to about 5%. This reduction came from the small, but hollow
stainless woods’ higher MOI over a solid wooden head. While
the face of the early stainless woods did flex a little, in
no way could it approach the amount of face flexing that a titanium
face was capable of offering.
As titanium drivers became larger in size in the early 00’s,
so too did their face height and face area. To keep the COR
at the 0.830 limit, designers had to increase the thickness
of the face. This brought the possibility of off center hits
losing a little more distance than desired, because the thicker
the face, the less the face could flex, especially as impact
moved off the face center.
On hollow body clubheads, the maximum amount of face deflection
can only occur in the geometric center of the face. Any point
of impact other than the center of the face cannot flex the
face as much and will experience a loss in carry distance. To
help increase the ability of the face to flex a little more
off center, in the late 90s designers began to experiment with
a change in which the face was a little thicker in the center
area than around the perimeter of the face.
However, this departure to a variable face thickness brought
with it a whole new list of variables that had to be understood
to be able to know how the face would perform for different
areas of impact. With the center area of the face increased
in thickness, would this reduce the distance from on center
hits? For impacts off center would the boundary between thicker
and thinner sections of the face cause a negative effect on
the shot? 
The concept of the variable thickness face is based on making
the outer areas of the face so thin that the face would cave
in if the entire face were made this thin – but by making the
center area of the face a little thicker than what would create
a COR of 0.830, impact anywhere on the thicker area would cause
the thinner outer area of the face to enter into the face flexing
action. Thus if designed correctly for the thickness and size
of the thicker center area as well as thin-ness and size of
the outer area for each different driver face size, the variable
thickness face should keep the COR at the 0.830 limit in the
very center of the face, and keep the face flexing reduction
for off center hits as small as possible.
Sounds easy, doesn’t it? Actually it’s not because when you
factor in the difference in each driver’s face size, shape and
area, the shape and curve of the edges of the top, sides and
sole of the head which meet the edges of the face, the loft,
bulge, roll and what titanium alloy is being used to make the
face, it can all get pretty complicated. Take the concept into
flat faced irons where the loft from longest to shortest iron
will change by some 30+ degrees and bring in the aspect of scorelines
all the way across each face, you have an even greater challenge
to be able to engineer and design the right combination of thick
to thin dimensions and areas to allow the face to perform as
envisioned by the designer.
In the TWGT line, the variable thickness design of the 915CFE
and 949MC drivers are different from each other in thick to
thin dimensions and area because the two driver models have
different face shapes and sizes. For the 770CFE irons, which
became the industry’s first iron with a variable thickness face
designwhen they were introduced in 2005, the individual thick
to thin dimensions/area for each iron face were not enough on
their own to ensure the best in off center and on center hit
performance. To keep the faces of the 770 irons from losing
their ability to flex inward as loft increased through the set,
TWGT had to change the steel alloy used in the face to combine
with the change in variable thickness face design.
We believe from over eight years of experience in high performance
clubface design, we are creating the best face designs for both
on and off center hits. In the end, “the proof is in the pudding.”
Golfers who play with a TWGT 915CFE, 949MC or 770CFE know how
much our face design experience has helped their on and off
center shot performance. For the rest of you who still have
yet to experience the difference TWGT’s design experience can
make. . . what are you waiting for??!!
to top
______________________________________________________________________________
.
Dare to Be Different?
Sure thing, When There is a GReaT Reason!
In the late 1880s, purely by experimentation, trial and
error, clubmakers from Scotland discovered the improvement
in shotmaking that would come from filing the face of their
woodheads with a radius from toe to heel. Horizontal bulge,
as this toe to heel face curvature was called, opened the
door for toe and heel shots to take off a little more to
the right or left so the “gear effect” would keep such off
center shots more in play.
It’s interesting to note that while the origin of horizontal
bulge is well documented, the inclusion of the vertical
face radius called roll is not. For whatever reason, shortly
after clubmakers began to include a horizontal face radius
on their woodheads, they also began to file a vertical roll
radius on the faces as well.
And
that’s how it has remained for over 120 years in woodhead
design. . . until a company named Tom Wishon Golf Technology
had the innovation and courage to take its woodhead design
in a totally different direction – a direction that many
clubmakers and golfers now know to be a GReaT direction!
With the introduction of the 515GRT drivers in 2004, and
followed by every TWGT woodhead model designed since then,
all of the faces on Wishon Golf woodhead designs feature
a version of the company’s unique Graduated Roll Technology
(GRT).
The reason TWGT became the first company in over 120 years
to deviate from the golf industry’s typical vertical roll
design was to allow golfers to enjoy a much more consistent
launch angle when a swing mistake resulted in a low face
impact. Ever since the inclusion of the bulge and roll radii
on wood faces, loft has always been measured at the very
center of the face. As driver sizes grew to 460cc, the face
height also increased. With the increase in driver face
height to as much as 60mm (2.36”), the same 10-12” vertical
roll radius has allowed the loft to range by as much as
6 degrees from the top to the bottom of the face. 
Over the years since the debut of TWGT’s first GRT face design,
experience and testing has brought about slight variations
in the way GRT face design is used for different driver designs.
In addition, with the introduction of the 515GRT fairway woods
in the winter of 2004 and on all successive new fairway models
since then, TWGT has completely eliminated the roll radius.
The entire goal of TWGT’s GRT face design is to eliminate
the inconsistency of how the vertical roll radius will change
the loft angle up and down the face. Loft is HUGELY important
for consistent distance – every golfer has to understand
that basic technical point about clubhead design. If you
encounter ANY golfer who doubts that TWGT’s departure from
over 100 yrs of vertical face radius design is worthwhile,
simply pose this comment and question and wait for a response.
. . . . “since you know that loft is THE number one thing
that controls launch angle and distance, and since loft
on a woodhead is only measured in the very center of the
face, on all woodheads with conventional roll up and down
the face, are you good enough to be able to hit the ball
time after time in an area of the face the size of a thumbtack?”
Graduated Roll Technology – a TWGT innovation which definitely
makes Wishon Golf driver, woodhead and hybrid designs much
more consistent for golfers to hit.
to top
______________________________________________________________________________
.
A ‘User Friendly’
Look at TWGT Shaft Fitting
In case we haven’t gotten the point across in our technical
information, shaft fitting is 100% all about matching the swing
characteristics of the golfer to the overall flex, bend profile
and weight of the shaft. Just as there are “horses for courses”,
shaft fitting is all about knowing what shafts are right and
what shafts are wrong for the combination of the golfer’s swing
speed + backswing to downswing transition + downswing tempo/acceleration
and position of wrist-cock release on the downswing. To ignore
the movements of the golf swing and how they affect the way
any shaft bends and FEELS under the influence of the swing is
to open the door for a trial and error shaft fitting that has
far more chance of failure than success.
When TWGT designs its proprietary shafts, AND, when we establish
the trimming instructions for each shaft, we have one and only
one goal – to create an assortment of shaft designs which will
match to different combinations of swing moves and be “golfer
specific” in their fitting. In the past we have offered tons
of information to help golfers learn more about matching swing
moves to shaft design characteristics. This month, we wanted
to keep the information flowing that will help you choose the
right shaft for each golfer by offering a shaft to golfer type
analysis.
1. ZT Technology Graphite Wood and Iron Shafts
Available
in A, R and S flex wood and iron shafts- Golfer characteristics best matched to the ZT Technology
graphite shafts
- The ZT series
graphite shafts are best matched to golfers with an average
to smooth downswing transition. The golfer may have a
somewhat strong transition, but if the golfer really starts
the downswing with real force, the ZT is not the choice
because its softer butt stiffness bend profile design
may very well make such a golfer think the shaft is too
flexible.
- ZT series shafts
are also well matched to golfers with an average to smooth
or even passive downswing tempo/acceleration. Yes, the
golfer may have a somewhat aggressive downswing tempo/acceleration
but again, if the golfer really is able to keep the power
accelerating on the downswing, the combination of softer
butt + softer tip section bend profile will cause the
ZT to feel too flexible to the golfer.
- ZT Series shafts
are a good fit for golfers with an early to midway wrist-cock
release. If the golfer is between mid-way and late with
their downswing release, this will still be ok. However,
if the golfer has a late release with a pretty quick tempo
and slightly forceful to strong transition, the ZT is
not the best match.
- Overall, the ZT
Technology shafts are TWGT’s all around average players’
shaft.
2. InterFlexx High and Mid-Low Graphite Wood and Iron Shafts
Available
in A, R and S flex in High Flight Woods, R and S flex in High
Flight irons as well as Mid-Low woods and irons.- The InterFlexx High and Mid-Low Flight shafts are first
of all, a good match to players who wish to have the shaft
help control the launch angle and resulting flight trajectory
of the ball. For such players, the downswing transition may
be smooth to slightly above average in forcefulness – the
downswing tempo and acceleration may also be passive to slightly
above average in aggression – the wrist-cock release may be
mid-way to late.
- A unique element about the InterFlexx design is that the
High and Mid-Low versions both have the same exact butt stiffness
design. Most high flight shafts are softer in the butt than
most mid-low to lower flight designs. Because of the Hexcel
wraps on the InterFlexx which control the trajectory design,
TWGT was able to make the butt stiffness the same on the high
and mid-low versions of each letter flex version. This means
InterFlexx will offer golfers the same bending feel when the
golfer starts the downswing, but at impact the Hexcel wraps
take over and allow the center and tip sections to create
the desired difference in trajectory for each version.
- InterFlexx is not a good choice for the golfer with a very
strong transition AND a very aggressive, powerful acceleration
into the ball.
3. Series 5-SL Graphite LightWeight and TourWeight Graphite
Wood Shafts
The
65 gram LightWeight and 85 gram TourWeight 5-SL wood shafts
are both available in R and S flexes. - First and foremost, the Series 5-SL in both weight versions
is designed for the golfer with an above average to very forceful
downswing transition AND later to very late release of the
wrist-cock. Series 5-SL is not for the golfer with a smooth
to average transition or early to mid way release.
- The player best suited to the 65 gram 5-SL wood shaft is
a golfer with a stronger than average to very strong transition
and later to very late release who ALSO is not at the high
end of being physically strong and ALSO has a faster tempo.
Average strength to slightly above average strength is OK,
but if the golfer is very strong, and has the afore mentioned
stronger transition and later release, they should be fit
with the 85 gram TourWeight version.
- In addition, if the golfer has the correct transition and
release move for the 5-SL shafts, is average strength but
personally likes the feel of a little heavier total weight,
the TourWeight version is fine. Remember, 20 grams is not
that much in terms of a shaft weight to total weight difference
so the golfer’s personal preference for total weight has to
be heavily considered as well.
4. Series 7 SUL and FL Graphite Wood Shafts
The
7-SUL 55 gram shafts are available in R and S flexes in woods
only. The 7-FL-45 gram shafts are available in A and AA (L-flex)
in woods only. - The Series 7-SUL 55 gram shafts are designed for the golfer
with a swing speed that is high enough to match to the swing
speed ratings of the R and S flexes who has reasonably good
swing fundamentals of a smooth to average transition, smooth
to average tempo, and a midway to later release of the wrist
cock on the downswing who is not that strong physically and
likes or needs the lightest possible total weight in the woods.
- To contrast, the Series 7-FL 45 gram shafts are definitely
designed for the slower swing speed golfers who need the lightest
possible total weight in the woods to increase their swing
speed. In addition, the 45 gram version is for golfers with
a smooth to average transition, smooth to average tempo and
an early to midway release.
- The 7-SUL 55 gram shaft is definitely for golfers with a
little better swing mechanics than the 7-FL 45 gram version.
5. Series 9-RT Graphite Wood Shafts
The
Series 9 Rapid Taper Graphite Wood Shafts are available in
R and S flexes in woods only. - The Series 7-SUL 55 gram shafts are designed for the golfer
with a swing speed that is high enough to match to the swing
speed ratings of the R and S flexes who has reasonably good
swing fundamentals of a smooth to average transition, smooth
to average tempo, and a midway to later release of the wrist
cock on the downswing who is not that strong physically and
likes or needs the lightest possible total weight in the woods.
- 9-RT shafts are for the player who wants to hit the ball
a little lower, and for players who have had a tendency to
spray the ball a little more as well. In addition, the 9-RT
bend profile is designed for the golfer with an average to
slightly stronger than average transition and tempo/acceleration.
9-RT is also created to match well to the golfer with a midway
to later release on the downswing. It is not designed for
the smooth transition/tempo or early release golfer.
6. GI-335 LightWeight and TourWeight Graphite Hybrid and Iron
Shafts
The
70-75 gram version of the GI-335 graphite hybrid and iron
shafts is available in AA (L-flex), A, R and S flexes. The
95 gram TourWeight version is available in R and S flexes.- TWGT’s unique 0.335” tip diameter GI-335 shafts are designed
to be used in any hybrid clubhead with a matching 0.335” bore
diameter, as well as for use with the #103-SHIM for use in
any 0.370” iron head for golfers who definitely need a softer
tip feel and/or a much higher iron trajectory.
- The GI-335 LightWeight version is for golfers who are of
average strength and otherwise do not want nor need a heavier
total weight in the hybrids or irons. To contrast, the 95
gram TourWeight version of the GI-335 is best fit to golfers
who, a) are physically stronger than average, and/or b) possess
a strong downswing transition and tempo/acceleration, c) demonstrate
a higher incidence of off center shots with a 70-75 gram shaft.
- It is possible to use the Series 5 steel 0.335” tip shaft
in the TWGT hybrids that are designed with a 0.335” bore to
give the golfer a higher total weight than will result when
using the 95 gram TourWeight version of the GI-335. Such a
selection to use steel in the hybrids is for golfers who voice
or feel real hesitation in having graphite in their hybrids
but steel in their conventional irons within the same set.
The 95 gram TourWeight version of the GI-335 will be heavy
enough to deliver a higher total weight feel to go with steel
shafted conventional irons, but there are some times when
a golfer simply wants steel hybrids to match with steel conventional
iron shafts.
7. Series 5 LightWeight Steel Wood and Iron Shafts
Available
for Woods in R and S flexes, and in Irons in L, A, R and S
flexes.- The Series 5 Steel shafts are first designed for the golfer
who wants or needs the heavier total weight, or prefers the
impact feel that comes with a steel shaft. At 115 gram raw
weight, the Series 5 steels are lightweight designed with
a slightly heavier butt section to match well to players who
are physically stronger than average.
- Players who are well matched to the 5 Steel shafts are those
with an smooth to stronger than average transition and tempo/acceleration,
as well as players with a midway to later release. The only
players not well suited to the 5 Steel shafts will be those
with a VERY strong transition and a very late release of the
wrist cock to go with the strong transition.
In shaft fitting, you must always:
- Look at the player’s transition, tempo/acceleration and
wrist-cock release
- Work with shafts that have a swing speed rating commensurate
with the golfer’s swing speed
- Inquire about the golfer’s desire for bending feel and total
weight
By using this golfer specific approach, your shaft fitting
will be much more successful.
to top
______________________________________________________________________________
.
Tom’s Blog - How
the Golf Industry REALLY Works – A Common Sense Primer for Talking
to Your Customers About Custom Fitting vs. Standard Made Brand
Name Clubs
Ever since I have worked in the custom clubmaking side of the
golf equipment industry, I have heard countless clubmakers ask
me just how they can convince golfers that the clubs they build
are as good as the big brand name clubs sold in countless golf
stores, pro shops and now, through internet golf sites. Now
that I know the real answer to this dilemma of clubmakers, it
has become quite clear to me that every clubmaker who asks this
question is completely unaware of the fact that what they really
have to offer is FAR BETTER than any brand name golf club on
the planet.
Let me tell you what I mean. Not too long ago I was wandering
around a sporting goods store. When I walked through the tennis
department, it was quite apparent that every one of the “brand
name” rackets were displayed with no strings. In addition, each
brand and model of racket on display was stocked in a variety
of grip diameters. Why? Because racket makers have known for
decades that not all tennis players can play with the same type
or tension of strings, or with the same grip size. In the brand
name tennis racket business there has never been such a thing
as a “standard racket” for all players to buy and use off the
rack.
Then I walked through the baseball and softball department.
Row after row of bats were on display, offering ballplayers
a wide range of selection in the length, weight, grip/handle
diameter, and barrel diameter. Why? For many decades, bat makers
have also known that one bat length, one bat weight, one grip
diameter and barrel diameter cannot work well for all the sports’
participants. Once more, in the brand name bat business there
is no such thing as a “standard bat” that all players can buy
and use right off the rack.
I wandered a little farther into the store and noticed the
sales staff starting to unpack the snow skis and get them ready
for display during the fall and winter seasons. Out they came,
skis in a variety of different lengths, none with a binding
attached to hold the skier’s boots. Then came the ski poles,
again, all made to different lengths by their manufacturer.
Why? Because skiers cannot possibly ski well if they all use
the same length of skis and poles. Due to the different weights
and sizes of skiers, they also cannot use the same bindings
to hold their boots secure to the skis. Again, in the brand
name ski business there is no such thing as one size of skis,
poles and bindings that fits all skiers.
So why the heck has the golf business evolved into offering
all their clubs the same length, the same weights, the same
face angle on the woods, the same lie angle, the same grip size
with the only options being a narrow range in driver loft and
one flex of shaft for women and three flexes for men – but all
within in the same shaft weight model. Unlike just about any
other sport, golf clubs have ALWAYS been made in standard, mass
produced form. But, just like the people who play tennis, baseball,
softball and ski, golfers also come in a wide variety of height,
weight, strength, athletic ability, and of course, totally different
swing characteristics. So why have golf clubs always been made
as “one size fits all”?
Unfortunately, most golfers are totally oblivious to the difference
between the golf equipment and other sports equipment industries.
Golfers are blinded by multi-million dollar marketing programs
which brainwash them to believe the best golf clubs for them
are the brands and models they repeatedly see in magazine ads,
television commercials and in the PGA pros’ bags. This brand
name brainwashing has somehow made golfers totally oblivious
to the fact that in every other “bat and ball” sport, custom
fitting or rather, custom selection for the equipment’s performance
specifications has been the mode of equipment selection for
several decades.
The next time you encounter a golfer who is “brand name brainwashed”
and casts a condescending eye toward the clubs you fit and build,
tell him about this situation about the equipment offered to
participants in the other sports and simply ask, “why are golf
clubs immune to the same manner of custom selection and fitting
that tennis, baseball, softball and skiing have always pursued
in their equipment,” and wait for a response.
to top
______________________________________________________________________________
.
Who Else Works This
Hard for Clubmakers?
Tom,
I sent this message to a group email list of clubmakers and
fitters that I belong to. Hope it helps.
“For those of you who don’t know me, I want to give you a little
background so you can put the following tip in it’s proper perspective.
I live in a county of about 135,00 population. About 2/3 of
that population is within 10 miles of my shop. There are 2 Golf
USA stores, a privately owned Golf USA Clone, a flea market
cut and glue guy, a cut and glue guy with a retail store, a
PCS Class A Certified guy with a retail location and me. I do
78% of my business between January 1st and May 31st. I do about
6% of my business between July 1st and October 1st, so I’m right
in the middle of my summer doldrums.
Here’s the tip:
Buy as many of Tom Wishon’s “Twelve Myths” booklets as he’ll
sell you.
Put a sticker on the inside cover with your propaganda on it.
Give the booklets to anyone who knows how to spell “GOLF”. The
wives will give them to their husbands. Non-golfers will give
them to their golfing friends. People will call you and make
appointments for a fitting.
Here’s what has happened in my shop from July 1st
through August 7th.
$3,752.00 of sales to 2 golfers who read “The Search For The
Perfect Golf Club”, then found me on the TWGolftec.com site,
went to my simple, one page web site, and called to interview
me on the phone and book a fitting.
Each of these guys drove over 1.5 hours to get to my shop, passing
who knows how many sources of golf equipment on the way. $2,911.00
of sales to local guys who called me and mentioned the book.
This is a total of $6,663.00 of sales in 5 of my slowest weeks
of the year that I can directly attribute to Tom’s book and
booklet. This is in addition to the business that I normally
get from referrals and marketing. Take it for what it’s worth,
but I think you’re nuts if you don’t do it.
Dave Kuiper, Custom Built Golf, Inc.
to top
You
can utter all of the clichés you want – ‘better late than never’,
‘good things are worth waiting for’ – but since the introduction
of TWGT’s newest forged carbon steel iron designs, clubmakers
are telling us that those comments and more definitely do apply
to the new TWGT 560MC forged irons! 
